---
source: NIM (Nuremberg Institute for Market Decisions) powered by GfK
url: https://www.nim.org/en/consumer-climate
document_type: html
date_retrieved: 2026-04-27T06:11:15Z
period: May 2026
parent_publication: GfK Consumer Climate Indicator
indicators_covered:
  - Consumer Climate Indicator
  - Income Expectations
  - Willingness to Buy
  - Willingness to Save
---

# NIM Consumer Climate powered by GfK

The GfK Consumer Climate survey, which is being conducted regularly since 1974 and monthly 1980, is regarded as an important indicator of German consumer behavior and a guiding light for Germany's economic development. The Consumer Climate is based on about 2,000 monthly consumer interviews that are conducted on behalf of the European Commission.

Since October 2023, the consumer climate data was collected by GfK is being analyzed and published jointly with the Nuremberg Institute for Market Decisions (NIM).

In April 2026, as part of a reorganization of responsibilities, NIM also takes over all public relations activities. From that point on, the survey will be published under the name "NIM Consumer Climate powered by GfK", marking the full organizational return of the Consumer Climate survey to NIM, which was responsible for the study until 1984 (then known as GfK Verein).

The data will continue to be collected by NIQ/GfK on behalf of the NIM. The methodology, data collection, and analysis will remain unchanged.

## Latest consumer climate

### Consumer Climate in Decline

Nuremberg, April 27, 2026: Consumer sentiment is once again declining as a result of the war in Iran: According to consumer expectations for May 2026, the Consumer Climate indicator has fallen even more significantly than in the previous month. It now stands at -33.3 points, marking a further decrease of 5.2 points compared to the previous month (revised to -28.1 points). Income expectations are decreasing sharply, and the willingness to buy is also noticeably more pessimistic. The willingness to save, meanwhile, has declined slightly but remains at a high level. This is shown by the latest results of the NIM Consumer Climate powered by GfK.

## Recent publications

- **GfK Consumer Climate April 2026:** Consumer Climate in Decline (April 27, 2026)
- **GfK Consumer Climate March 2026:** Consumer Climate: War with Iran Weighs on Consumer Sentiment (March 26, 2026)
- **GfK Consumer Climate February 2026:** Consumer Climate: Recovery Stalls (February 25, 2026)
- **GfK Consumer Climate January 2026:** Consumer Climate: Recovery at a Low Level (January 28, 2026)

## Contact

Rolf Bürkl, Head of Consumer Climate, rolf.buerkl@nim.org

Nürnberg Institut für Marktentscheidungen e.V. (NIM)